Date Posted:20 July 2017
Fire-Away sat proudly among the few Australian Made brands in the AIFF show this year.
Held each July in Melbourne, the Australian International Furniture Fair (AIFF) coincides with Décor and Design and is a feast of interior home decoration and furniture suppliers. Ranging from handcrafted artisan pieces to mass-produced Chinese products, we sat proudly among the few Australian Made brands in the show this year.
We immersed ourselves, mingling with Interior Designers, Architects and retailors and had many interesting conversations about our products, including how we should expand and where we should be championing our brand.
The experience itself, as any exhibitor will know, is an energy-intensive whirlwind! From managing freight to assembling shelves and plinths with record speed, pouring our business-hearts out for three days and then packing it all up again! We were exhausted, but from a business sense, rejuvenated – from such a positive, constructive reaction to our Aussie fire pits.